Propflo is an innovative start-up looking to help people have a smoother, greener, cheaper and less stressful way of buying and selling properties.  They want to help people make more informed and sustainable decisions as well as assess the “readiness” of buyers and sellers for a more streamlined transaction.  As part of this assessment buyers and sellers are given the opportunity to improve their readiness, helped by Propflo to connect with the professionals they need for mortgages, surveys, conveyancing and much more. 

When Propflo came to Ghyston the founder, Luke Loveridge, had initial backing and traction, technical IP, and a team with excellent grounding in the industry. The next step was to create something tangible on which to test the proposition and attract funders for the next fundraise.

Once the design was clarified, and the user journeys mapped out and tested, it was time to build some working software.  This prototype would be used to test the core of the proposition as it was intended to be used – a ‘Minimum Loveable Product’ (MLP).  Ghyston worked with Propflo to define the MLP as the smallest functionality set that would stand alone to give users great value, and then set about building it. 

Again this was a highly collaborative process, with Ghyston working closely with Propflo not only for direction and definition guidance, but also for data integration as one of the Propflo co-Founders provided the data layer sitting behind the MLP.